5 Simple Techniques For Influencer Marketing
5 Simple Techniques For Influencer Marketing
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allows businesses to leverage totally free marketing prospects from eWOM (Digital word-of-mouth) tips amongst present and potential prospects.|To be a marketer, You can utilize influencer marketing to reach new audiences and generate enhanced brand awareness, Web page visitors, and product sales. The tactic involves locating ideal influential folks and incentivizing them to tell their followers about you.|The features that show up In this particular table are from partnerships from which Investopedia gets compensation. This compensation could effect how and the place listings show up. Investopedia won't include things like all delivers readily available from the Market.|But Should you have additional time than dollars, and wish to make sustainable progress, you might use seo (Search engine optimization) to convey natural visitors to your website being an owned channel. Or to make backlinks from other resources to drive referral targeted traffic (and boost your Site?�s authority).|Each client is at a novel stage inside their customer journey. Some are only searching; others are willing to invest in. Content allows them all.|Campaign messaging need to closely align with targets, but right until you've a scope in your campaign, you'll struggle to map out a successful strategy.|Far more time on your web site doesn?�t guarantee they?�ll acquire, but it retains your brand in their minds. And when they?�re All set? They?�ll know where to go.|SEM is undoubtedly an umbrella time period for strategies such as search engine marketing (Website positioning) and PPC. It encompasses actions that purpose to improve a brand?�s visibility and outcomes on engines like google.|Laura is often a freelance author specializing in smaller business enterprise, ecommerce and Way of living content. As a little small business owner, she's excited about supporting other business people and sharing facts that should help them prosper. Her get the job done has actually been featu...|Don?�t forget about which you could be really particular; you don?�t need to, and doubtless shouldn?�t be, seeking to goal your whole viewers with one particular campaign or collaboration. Instead, deal with segments of individuals who will be really engaged.}
When influencer marketing will involve incentivizing those with affect in excess of an viewers, advocate marketing is more about working with brand advocates and leveraging their voice of customers to amplify your concept. All Cookies?? you conform to the storing of cookies with your gadget to improve web-site navigation, review website usage, and aid within our marketing initiatives. Privacy Coverage|This kind of term-of-mouth advertising not only reaches an if not inaccessible viewers but in addition carries the implicit endorsement of somebody the recipient knows and trusts??making|creating|producing|generating|building|earning} the development of shareable content among The most crucial ways social media marketing drives expansion.|Now that you simply?�re pondering undertaking LinkedIn influencer marketing to your brand, the following clear problem is how to find the correct LinkedIn influencer in your marketing campaign.|When Editor critiques a passage, It can be underlined by using a dotted line. To revisit a supply or insert a citation, simply click the passage.|In reality, evaluating The expansion in interest for influencer marketing with content marketing truly displays exactly what a large deal the tactic is:|Prepare: Get started by acquiring a content marketing strategy that establishes your mission and sets certain, measurable ambitions.|On top of that, social media provides a method to assemble suggestions from customers in actual time, allowing for fast conversation and simplicity in interaction.|Social media can be a powerful Instrument for driving traffic to a website or on the internet keep. By sharing persuasive content, corporations can really encourage buyers to simply click as a result of and take a look at their choices. This may lead to amplified website visits, conversions and, finally, bigger earnings.|The Forbes Advisor editorial staff is impartial and goal. To help assistance our reporting perform, and to continue our capability to supply this content totally free to our visitors, we obtain compensation from the companies that publicize around the Forbes Advisor website. This payment comes from two main resources. To start with, we offer paid placements to advertisers to present their offers. The payment we get for the people placements influences how and the place advertisers??offers surface on the location. This site isn't going to involve all corporations or items readily available throughout the market place. Second, we also involve inbound links to advertisers??provides in many of our content; these ?�affiliate one-way links??may perhaps create income for our web page any time you click on them.|Infographics are a terrific way to dispense complex data, and make it simple to share that information with Other individuals.|On this page, I'll delve into the significance of social media in marketing, Checking out its key Gains and tactics for effective utilization and describing why it is best to set social media in the forefront of one's marketing approach.|Even though micro-influencers??followings could possibly be smaller than superstars, their specific audiences are engaged and connect with content that these content creators place out.|Communities assist you request and respond to queries, give opinions, and listen to from specialists with abundant knowledge.|This data gives a further understanding of your audience and may be used to tailor marketing endeavours and make more pertinent, partaking content.|Each platform is usually specialised and involves its individual knowledge. Also, social media platforms are consistently changing their algorithms and insurance policies that may help it become tough to predict and maintain results.|Communities make it easier to question and solution questions, give feed-back, and listen to from professionals with rich awareness.|The leading big difference is the fact that PPC is compensated targeted visitors and SEM handles several different approaches, for example PPC and content marketing.|The strength of social media marketing emanates from the unparalleled capability of social media in a few core marketing spots: link, interaction, and shopper details.|Shopper Knowledge A well-intended social media marketing plan delivers another priceless useful resource to boost marketing outcomes: buyer info. Instead of staying overwhelmed with the 3Vs of massive info (quantity, variety, and velocity), SMM equipment contain the potential don't just to extract consumer info but will also to show this gold into actionable sector Evaluation??or even|or perhaps|and even|as well as|or maybe|or simply} to employ the data to crowdsource new approaches.}
By putting collectively a strong method, you may get the job done with influencers to succeed in the precise audience you need to get before, monitor progress, and understand what on earth is contributing in direction of reaching your targets.
equally direct and because of a rise in brand lookups on Google. Revenue and Conversions. At the end of the working day, most marketing strategies have the ultimate aim of constructing money.|Although demographics like age may help you get a rough concept of wherever your audience hangs out, you will discover applications that may let you know just which platforms your target market makes use of most often.|Regular adverts are declining in success, Whilst influencer collaborations go on to be increasingly productive. This is largely due to point that consumers prefer social posts to classic adverts and have interaction with them in a very distinct way. Observing an influencer collaboration isn't going to come to feel such as you are increasingly being marketed to in precisely the same way.|The most effective content marketing often starts with offering engaging, memorable encounters for an viewers. What medium is employed will count on who you are attempting to achieve, but will probably incorporate several various forms of content if you want to maximize both equally awareness and retention.|The three most important components that can identify whether your advert might be shown and its situation contain:|Your content distribution strategy possible includes a couple of distinctive personal channels. And you might have many content (new and previous) that you want to distribute.|You will find very concentrate on influencers in virtually any specialized niche, indicating you will be able to achieve your correct customer demographic with specific marketing campaign promotions. Influencer marketing is an incredible way to succeed in new audiences who are actively participating with content and will provide a Charge-effective strategy to immediately improve brand awareness of solutions and businesses.|Don?�t Allow A different quarter go by without a sound content tactic set up. Regardless of whether you start with a straightforward blog, an email newsletter, or possibly a number of how-to films, the important factor is to begin creating useful content that speaks on your viewers?�s requires.|Advocate marketing is a great deal like word of mouth marketing, however you are encouraging brand advocates to tell your story and reward them for doing this, developing a serious relationship between brands and customers.|As an example, if someone goes to Google and lookups for bicycle rentals in San Diego, it will display advertisements from companies that input keywords and phrases such as ??bike|bicycle} rentals in San Diego??or ?�bicycles for hire in La Jolla.??Compensated distribution refers to all kinds of paid advertisements and platforms that distribute or boost your content for the rate.|The tactic normally receives bewildered with other kinds of marketing, partly as a consequence of a crossover between distinct methods, but to really understand what affect marketing is, you must understand how it differs from other strategies.|The moment you are aware of your aims, it is possible to scout LinkedIn manually to locate the influencers who match your requirements.|Running focused campaigns can maximize your return on financial investment and assistance obtain your marketing objectives. For example, we, staying a Ny-only business in the meanwhile, can target our advertisements to the persons inside the Big apple space who are interested inside our offerings for example get-togethers, activities, hospitality and happenings in and around Ny city.|Content marketing can be a form of inbound marketing that seeks to entice, interact, delight and advise a target audience. It?�s the whole process of creating and sharing content that potential clients will appreciate and uncover important.|Each time Google Lookup should pick which ads will look to the search engine results, an ad auction occurs. That is how Google establishes which of the related advertisements to Screen.|Bottom Line Anybody can launch PPC strategies by conducting key word exploration, producing ad duplicate and taking part in advertisement auctions. In lieu of getting pressured to have a big spending plan for your marketing campaign, you can start little or pause strategies Anytime.|Influencer marketing is a giant offer, and to be a marketer, it is possible to not ignore it to be a tactic if You aren't now using it.|Brands perform with these folks (called influencers due to impact that they have got about their followers from the social-very first earth that we reside in) to achieve their networks of followers to promote their products and services.|Get your audience right, and you will be established to learn massively from a collaboration. Get this Incorrect, and it can not only certainly be a squander of time and investment decision but could also be uncomfortable.|As an influencer, it?�s your obligation to generate these disclosures, being accustomed to the Endorsement Guides, and to adjust to legal guidelines against misleading adverts. Don?�t rely upon Other folks to do it for yourself.??Whenever your content marketing is so superior you have recognized a loyal purchaser base, the advantages won?�t end there.|In combination with supporting this consumer romance, content marketing also assists enable it to be less complicated for your personal consumers to become champions of one's brand and aid in boosting awareness.|We?�ve mentioned seventeen awesome architecture startups that give new capabilities for modeling, fabrication, project administration, plus more to evolve market techniques.|From Instagram and TikTok to YouTube and also other platforms, brands are collaborating with preferred people to achieve their community of followers and market their services. As the popularity of social media has swiftly risen, so has the expenditure and interest in influencer marketing.|That is exactly what we do at Backlinko, and we drive around 14K consumers every month from referring web-sites that connection back to us.|Content marketing isn?�t just a trend, it?�s the foundation of many thriving marketing strategies on-line. Consider any excellent brand, and odds are, they?�ve acquired content that speaks to their viewers.}
Recently, numerous wise marketers have realized that there is a large amount of value to be experienced in leveraging ??normal??persons to advertise their products and services. Around this, the expense in micro-influencers boomed.|As the initial step to crafting An effective technique, you have to established your targets; in case you don?�t know very well what success looks like, how do you know what has and hasn?�t worked?|Due to this fact, most modest to medium-sized brands will prefer to collaborate far more with micro and nano influencers in the approaching times.|Usually do not forget about to control rising marketplace traits to develop far more pertinent collaborative content|Generally be ready to have open up conversations concerning the way through which an influencer ideas to reveal your collaboration, and make the effort to be familiar with the tips And the way these continue on to vary.|Preserving objectives in your mind, determine who it is actually that you'd like to focus on, knowing precise demographics.|Collaborations come about with influencers on unique channels, and no two procedures should be the identical; it helps to be familiar with the preferred and productive platforms and formats which can be getting used on Every single.|Because it will help you comprehend who you may want to lover up with to distribute your content.|The principle difference between these two methods is the fact affiliate marketers are usually paid out a Fee every time a sale is built, and influencers a flat fee that isn?�t tied to product sales.|We don't offer economic assistance, advisory or brokerage solutions, nor will we endorse or recommend individuals or to purchase or offer individual stocks or securities. Functionality data may have changed since the time of publication. Earlier general performance is not really indicative of upcoming success.|In case you endorse a product by way of social media, your endorsement information should allow it to be clear When you've got a romance (??material|materials|content|substance|product} relationship?? with the brand.|For instance, if you use email marketing, the individuals in your e-mail checklist have confidence in your organization sufficient to give you their Call info.|The most effective content marketing methods are made up of 4 pillars: shopper, Charge, usefulness and conversation.|??Evaluate your general performance. Keep track of your social media metrics and use the data to refine your technique. Determine what is actually Performing very well and what is actually not, and make changes accordingly.|But you can?�t just use exactly the same structure and messaging on just about every System and expect it to accomplish well.|In this particular marketing campaign, Buffer partnered with influencers who showcased their operate from wherever, like inspiring stories and practical guidelines.|Emphasis your efforts on putting jointly a marketing campaign quick that Evidently communicates the two your aims and what it's you want an influencer to collaborate along with you on; the clearer this is, the simpler you'll be in landing All those remarkably beneficial collaborations.|By examining social media data and trends, you can determine which platforms are the most beneficial fit for the brand.|And when you?�re dealing with influencers, You may use parameters in the URLs they share to attribute any visitors or conversions to what they submit.|Content can right result in far more profits. When you?�re noticed as dependable, people In a natural way opt for you over Other people. Incorporate distinct calls to action, and you simply help it become effortless for them to look at the next move.|To optimize some great benefits of social media marketing, corporations should implement the next approaches:|As of late anyone that has a smartphone might be a brand ambassador or influencer. Many purchasers enjoy consuming content created by Other individuals whom they perspective as ??real|genuine|actual|true|authentic|serious},??versus photo-perfect marketing set out by corporations with limitless budgets.}
Functioning an influencer marketing marketing campaign on LinkedIn is just not adequate. You should evaluate The real key metrics and ROI to research In the event the campaign is on the right keep track of.??and website link to promotional landing internet pages.|Good quality Score refers to Google?�s ranking on the relevance and top quality of your PPC, advertisement duplicate and landing site.|Folks feel the necessity to be informed by exact data, and every time they absence self-confidence in their own individual understanding, they convert to Other individuals during the hope that they'll give them with the proper information and facts.|Suggestion: Though you may change the formatting and messaging, maintain your branding dependable across all distribution channels (like All round design and style, shades and many others.). This assists persons acknowledge your business no matter the platform. Action five: Produce a Content Distribution Calendar|It charges little to add a site to an present website and is a superb location to share sights from experts, reflect with your brand values or household an FAQ portion. Once prepared, web site posts can be used again and again to generate new content, for example infographics and video clips.|LinkedIn influencers have previously crafted a wealthy audience foundation that is very aligned with a particular market or curiosity.|Laura is actually a freelance author specializing in compact business enterprise, ecommerce and Way of life content. As a small business enterprise proprietor, she is enthusiastic about supporting other business people and sharing facts that may help them thrive. Her get the job done has become featu...|An enormous part of creating a successful content distribution technique is going to be deciding on the appropriate channels.|Working with this variety of influencer causes it to be easier to get to significant numbers of individuals and associate your brand with major-name stars. However, it is pricey, creating the barrier to entry significantly higher for many organizations.|Guests will bounce In the event your landing site isn?�t compelling, even if your advertisements are optimized. A great idea is to maintain improving the content and calls to motion (CTAs) with your landing webpages to lower bounce premiums.|User-created content has the probable to achieve audiences who can have no real interest in reading a blog write-up or deciphering an infographic, but can Totally be persuaded to buy an item that's trending on social media.|The Screen URL is the primary URL, or property site, of your site and permits the searcher to be aware of where they are going the moment they click your ad even though the spot URL is the particular URL which the searcher will likely be intending to.|Among the essential explanations these individuals are receiving more traction on their LinkedIn content is on account of their unique niche information plus a remarkably partaking community. Collaborating with these influencers wouldn't burn a hole within your marketing price range.|If your organization goal will be to improve conversions from an SMM marketing campaign by fifteen% within just a few months, then utilize a social media analytics Resource that actions the effectiveness of your campaign against that specific concentrate on.|Especially young generations belief influencers as well as their solution recommendations and promotions way greater than celebrities and others who endorse products and solutions, and Entrepreneurs can make the most of this. All things considered, why put money into collaborating with somebody who your viewers doesn?�t rely on?|Immediately after a decade of encounter in Company Communications and content creation, Chayanika begun the next innings of her profession as a B2B Tech and SaaS content author. She focuses on writing facts - pushed and actionable content. She's also a qualified classical dancer along with a passionate traveler.|Blog content could be incredibly handy in answering queries connected to a subject or merchandise, particularly if they have already been penned with seo (Search engine optimization) in your mind.|Viral Marketing One more SMM strategy that depends on the audience to crank out the message is viral marketing, a income technique that attempts to result in the speedy distribute of term-of-mouth solution facts.|Paid social media promoting may also be a remarkably effective way to reach a specific viewers and travel conversions. Most platforms like Fb, Instagram and TikTok provide Innovative targeting possibilities that allow for businesses to reach certain demographics, passions and behaviors.}
PPC is really an online advertising model the place advertisers pay back according to the number of people who click their ad. This strategy can help your web-site?�s visibility on serps and enhance visitors to your landing webpages. or services to new audiences, access may be a excellent aim. In the end, In the event your influences are specific, a concentrate on attain can be a terrific way to improve the amount of folks who develop into conscious of your offering.|Social media platforms present a powerful channel for achieving and fascinating with a considerable viewers, which might enable increase brand awareness and recognition.|Who're the individuals that align along with your brand price and possess a similar set of audiences as your target audience? Here are several ideas to help you uncover the right LinkedIn influencers.|But in other situations, some brands decide to buy greater-stage content, such as video clip recommendations. These prices will include up, because you?�ll really need to finances for just a videographer, enhancing and site, plus paying the talent who seems in the video.|Social media marketing has remodeled how corporations can affect customer conduct?�from selling content that drives engagement to extracting own data that makes messaging resonate with customers.|In many ways, influencer marketing may be the digital Edition of our offline peers??affect on our getting practices. It's only human nature that we make regarded as purchases which are informed by what friends and family members have suggested or skilled.|Key phrases are the leading making blocks of paid out lookup campaigns, so it?�s really worth finding the time to produce a key word listing intently relevant to your services and products.|The pure character from the tactic and also the tools out there signify that you will be ready to current market to quite particular niche audiences, but you have to know who This can be.|These 20 pet startups are Assembly developing pet care demands with all the things from telehealth to action trackers with useful improvements for modern pet mom and dad.|Think about this: you?�re scrolling via your Instagram feed when an ad pops about an incredible sale your favorite out of doors retailer is possessing, entire with a picture of that kayak you were eyeing that?�s now 30% off.|Also generally operating on a fork out-per framework are white papers, although In cases like this there is a cost for every download. For this content marketing method Value, you?�ll also need to Consider any expenses related to the website host furnishing storage for your document.|In order to learn the way to build the right foundations for achievement, look at our in-depth guide to content marketing. And to streamline your initiatives, you?�ll also choose to arm by yourself with the appropriate content marketing applications.|Thinking what's foundational to developing a successful paid search marketing campaign? Enable?�s have a look at these four facets to acquire you on the correct monitor.|This could be by acquired channels, like finding backlinks and social shares from websites and accounts which they observe or interact with.|Sticky content would be the marketing time period for beautiful content that engages shoppers at the outset glance and after that influences them to purchase products and solutions and share the content.|On the other hand, Yet another critical metric is centered on the business enterprise: reaction price/time (how frequently and how fast the company responds to shopper messages).|Just as you have to know your viewers and aims, before you start achieving out to influencers, you should determine your marketing campaign?�s messaging. This could vary substantially relying upon the targets and purpose of collaborations.|Trying to keep on top of This may be tough. So, make a content distribution calendar to aid both you and your group realize:}
If you?�re producing sponsored content on A further Internet site, monitoring referral site visitors in Google Analytics might be The obvious way to monitor your effectiveness. chairs??and noticed the many hundreds of final results that pop up. How will you select what links to click on initially and, finally, which to purchase from? Organization A has an out-of-date Web-site, reduced-good quality graphics, no social media existence and minimal solution descriptions.|Interact: Transform your viewers into clients or sales opportunities as a result of interactive engagement together with your content.|Hopefully you've got a decent concept of this by now. However, going deeper on the small print might make it much easier to understand where to concentrate your distribution attempts.|Mid-roll spots are classified as the priciest, due to the fact listeners and engagement are at their peak all through these situations.|Future, use the data you learned regarding your viewers in Phase 1 to decide which channels are most likely very best for reaching them.|??Build superior-high-quality content. Continuously deliver participating and worthwhile content that resonates using your target audience. Use a mix of textual content, illustrations or photos and video clips to keep your followers interested.|Such as, a purchaser searched for ?�sushi new york??and observed a PPC advertisement linked to a landing website page of one's sushi restaurant in the region. You?�re additional very likely to transform searchers for the reason that your marketing campaign has integrated keywords and landing web pages.|Furthermore, tools for instance SpyFu Enable you to know very well what opponents are doing so you can obtain ahead. You?�ll be capable of finding competitor search phrases, track their campaigns and search their Google adverts.|Influencer marketing is perhaps the speediest-growing channel at the moment. It opens up a complete host of opportunities for brands looking to generate specific boosts in awareness and location their services and products in front of new audiences.|Also, be sure you adhere to LinkedIn?�s content pointers relating to sponsored content and influencer collaboration.|It is far from uncommon to check out influencer marketing perplexed with affiliate marketing, Particularly mainly because both incentivize third-functions to market an providing.}
The fee for infographics will depend on who's developing them, how much details they need to contain and if there are any Specific capabilities which include charts or graphs. Us??button or invite audience to ask concerns They simply may possibly.|This metric is calculated on a scale of one to ten, with eight to ten deemed Excellent. A superb rating will raise your advert rank and reduce your Charge-for every-click.|In advance of anything else, you require to determine your campaign ambitions, which include obtaining your target market, creating the kind of content you desire the influencer to develop, and impacting The main element metrics you'd like.|Plus, we assistance you from working day one with dedicated account management, coaching components and assets to advertise Semrush and create income.|Moreover, social media platforms can offer you precious insights into consumer habits and preferences whenever you review facts for instance likes, shares, feedback and clicks.|If you haven?�t viewed as working with influencer marketing to expand your brand, we hope this post has improved your mind.|In my very own company's circumstance, we to begin with hesitated to deploy additional sources into our social media marketing simply because we ended up a bootstrapped, useful resource-constrained modest company. We hesitated because we were not sure if these initiatives would come up with a dent in our base line or not.|The nature of social media marketing also has a good amount of benefits. Sharing back links to your website or website on social media may also help generate additional visitors to your internet site and boost the probability of conversions.|When you spouse that has a respected and effectively-regarded influencer, it lends trust and trustworthiness on your brand.|If consumers adore your brand and so are building content about it on social media, you experience the key benefits of finding some no cost marketing. If you're desirous to consider that up a notch and begin partnering with influencers being a content marketing system, you?�ll likely have to pay out.|So, although you may want to share a substantial-stage outline Along with the creator in your future marketing campaign, take into consideration leaving the creative imagination liberty to them for max effects.|Participating with buyers by way of social media channels can assist Create more powerful relationships and foster consumer loyalty. It's often a inexpensive solution than regular promoting strategies, making it extra captivating for scaled-down or commence-up companies.|For the best effects, advertisements within the team will need to have a constant information. Be certain that the copy aligns with people??look for intent to improve your simply click-by means of price.|A protracted-phrase marriage is usually sensible above a one-off engagement since the influencer receives time to familiarize by themselves with your presenting and can generate content that aligns nicely with your organization.|Details delivered on Forbes Advisor is for educational uses only. Your financial predicament is exclusive and also the services and products we review might not be suitable for your conditions.|The moment a marketing information is getting shared with most people considerably beyond the original audience, it is taken into account viral?�a quite simple and inexpensive way to advertise revenue.|Direct era: This is yet another key metric that tracks the number of qualified prospects produced from each bit of content made by the influencer.|You could track a number of metrics to grasp your dispersed content?�s general performance. Enable?�s crack them down by channel kind.|As an example, Backlinko distributes content by sending new website posts to e-mail subscribers every week:}
When a company invests in a fresh marketing channel, there needs to be a clear return on expense, and Here are a few of the key explanations why it should be a tactic you might be making use of:
Regardless of the marketing platform, chances are high, the thing is PPC advertisements daily if you use a smartphone or computer. Compensated research adverts, including Google Adverts, show up at the very best of search engine results webpages as sponsored content. as social platforms carry on to evolve and new platforms occur (The newest becoming TikTok) letting further chances to travel awareness with influencer collaborations.|Based on The existing trend, we will only hope to see the rise of additional micro influencers and nano influencers on LinkedIn. When macro-influencers have already identified their position, micro and nano-influencers are getting a lot more recognition.|On LinkedIn, you may perhaps share a carousel of graphics summarizing the primary factors with the posting. Like this:|Social media marketing also has the good thing about getting broad and also qualified. Social media may also help companies arrive at a broader viewers and increase engagement via shares, likes, remarks, together with other varieties of conversation. This is often very true considering many customers ahead content to relatives and buddies who might be non-customers.|Brainstorming campaign slogans or whole briefs and concepts??kick it out in the park with smart automation.|Influencer marketing normally requires an incentive (economic or or else) offered towards the influencer by a brand. The influencer is telling their followers about goods or solutions because they have been compensated for doing this, both with funds or merchandise.|Having said that, influencer marketing has advanced, and digital marketing influencers now have a more definitive method of content development.|With Influencer Analytics especially, you are able to look for influencers by channel or keyword. Together with see knowledge on influencers??metrics.|Be aware: While you won't actually ??own|personal|very own|possess|individual|have}??your social media profiles, as you don?�t have the platform, you do however have Handle over what and any time you submit (Most of the time).}} 구글상위노출